Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries — powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Our Extended Reality practice helps our clients imagine, create and deliver innovative XR experiences at enterprise scale. Visit us at www.accenture.com
Accenture teamed with Qualcomm and InterContinental Hotels Group (IHG) to increase sales and efficiency of the meetings and events industry. The XR Event Planner is an immersive, collaborative and interactive cross-platform solution – using AR mobile, mixed reality glasses and VR - that enables hotel sales staff, event planners and buyers to shorten the sales cycle, increase sales and reduce costs when choosing an event space. Raffaella Camera and Patrick Costello discuss the functionality and how focus group feedback and market analysis shows hotels could see increased revenue of up to 8 percent.
