4 DAYS OF CONFERENCE | 1 MONTH OF COMMUNITY & LEARNING

MAXIMIZE THE CUSTOMER JOURNEY WITH AR/VR 

Every Wednesday from APRIL 28 – MAY 19, 2021 ‍

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What Is ICXF?

Where Immersive Technology Meets the Customer Journey 

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The Immersive Customer Experience Forum (ICXF) is the first event to bring together world-leading brands leveraging AR/VR/MR (XR) to deliver compelling customer experiences that drive brand awareness, customer loyalty and increased sales. 

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ICXF takes place in four bite-sized conference days (every Wednesday from April 28 to May 19), with community, networking and additional content drops throughout the rest of the month.

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ICXF will provide customer-facing professionals with a framework for evaluating and adopting AR/VR. The event educates brands on the possibilities, value, implementation, and metrics of immersive advertising, marketing and sales.

Application Focus

Remote assistance and guided work instructions icon with hands

Virtual Product
Try On

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Branded Lenses & Filters
‍

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Product Visualization & 3D Assets

marketing and sales icon with clipboard and metrics

Location-based Experiential AR & VR

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Virtual
Showrooms
‍

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Gamified Customer Experiences

Customer Journey Focus

Agenda at a Glance

PRE-EVENT: PLATFORM ORIENTATION DAY (TUESDAY - 4/27)

PRE-EVENT - APR 27
Platform Orientation Webinar (Time TBA)

DAY 1: AWARENESS WEEK (WEDNESDAY - 4/28)

LIVE DAY 1 - APR 28
9:00am – 1:30pm (PST)
1:30pm – 2:30pm (PST)
Presentations
Live Expo Exploration

DAY 2: CONSIDERATION WEEK (WEDNESDAY - 5/5)

LIVE DAY 2 - MAY 5
9:00am – 1:30pm (PST)
1:30pm – 2:30pm (PST)
Presentations
Live Expo Exploration

DAY 3: CONVERSION WEEK (WEDNESDAY - 5/12)

LIVE DAY 3 - MAY 12
9:00am – 1:30pm (PST)
1:30pm – 2:30pm (PST)
Presentations
Live Expo Exploration

DAY 4: POST-PURCHASE WEEK (WEDNESDAY - 5/19)

LIVE DAY 4 - MAY 19
9:00am – 1:30pm (PST)
1:30pm – 2:30pm (PST)
Presentations
Live Expo Exploration

What You'll Learn

Attendees come to ICXF to hear strategic and practical advice related to the use of AR/VR for customer-facing applications. ICXF speakers share real stories of what they experienced, what worked and what didn’t, what they learned, and what others should know to succeed.

TOPICS (BIG PICTURE SESSIONS)

OPPORTUNITIES
Driving factors and benefits of incorporating AR/VR into the customer experience
TECHNOLOGIES
The tools, hardware and software on the market today
APPLICATIONS
Ways to deploy customer-facing AR/VR
PARTNER ECOSYSTEMS
Agencies, creatives and other solution and service providers 
STRATEGIES
Determining which technology and type of campaign is right for you
MEASURING SUCCESS
Traditional and new metrics for immersive campaigns
CHALLENGES
Breaking down internal and external barriers to adoption 
ALTERNATIVES & FUTURE USE
Future potential of AR/VR for brands and their customers

Who Attends?

Leading marketing, advertising, retail and e-commerce decision makers looking to get ahead of the tech curve by using immersive technology to reach customers in novel, powerful ways.

Meet thought leaders approaching the technology from a multitude of angles, including:

  • Chief Marketing Officer
    Chief Innovation Officer
    Chief Product Officer
    Chief Technology Officer
    Chief Revenue Officer
    Head of Retail Innovation
    Head of Advertising & Promotions
    Head of Communications & PR
    Head of Sales
    Head of Customer Experience
    Head of e-Commerce
    Social Media Manager

Beauty & Fashion

Airlines & Automotive

Retail & E-commerce

Food & Beverage

Travel & Hospitality

Advertising & Direct-to-Consumer Marketing

Furniture, Home Goods & Home Improvement

B2B Products

Banking & Consumer Finance

Why You Should Attend

LEARN
strategic insights, “how-to” tips, and best-practice advice for customer-facing AR/VR from those successfully leveraging the technology today.
CONNECT
with those brands driving AR/VR deployment for the customer journey, including leading practitioners from every sector and the top solution providers servicing the market, along with key analysts and investors — all on one platform, at one time.
DISCOVER
the top customer-facing hardware and software solutions, as well as agencies to help you execute immersive campaigns for your business. Watch live demos of product visualization and lenses/filters, virtual try-on technologies like smart mirrors, and more.
PARTICIPATE
in the discussion and learning by sharing your experience and ideas. Tap into the collective knowledge of the room by conversing and brainstorming as a group to address common challenges and objectives.
ACCESS
cutting-edge educational content, including session videos and presentation slides, exclusive conference-only white papers and reports, and other resources strictly available to ICXF attendees.

Learning & Networking Reimagined

With live presentations, on-demand content, real-time chat, discussion forums, and enhanced product showcasing tools, ICXF empowers attendees to take control of their online conference experience, network intelligently and learn about solutions for their business.

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Learning & Education

Learn how to evaluate, adopt, and advance customer-facing immersive technology to reach your audience in novel, powerful ways

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INTERACTIVE TOOLS & RESOURCES

  • Discussion Forums: Including channels to communicate with other attendees during live presentations and topic-based group chats
  • Live Q&A: Get answers to your questions in real time from the speaker(s) after each session
  • Personal Agenda Builder: Plan and manage your schedule all in one place
  • Content Access: View presentation videos and accompanying slides
  • Digital Briefcase: Store downloadable materials to view later
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Intelligent Networking

Seek out and establish meaningful relationships with those driving AR/VR deployment at major milestones on the customer journey

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INTELLIGENT NETWORKING TOOLS

  • Chat: Talk to others in real time through text, audio and video chat, either private (1:1) and group (1: Many)
  • Appointment Management: Set and manage your meetings all in one place with convenient reminders
  • Contact Information Exchange: Request a user’s contact information to connect offline
  • Profile Matchmaking: Find and connect with the right people based upon desired knowledge, mutual goals, and other keywords
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Digital Exhibition

Explore the top hardware and software solutions alongside agencies and other solution providers that can help you execute immersive campaigns for your brand

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DIGITAL EXHIBITION TOOLS

  • Live Expo Exploration: Access the digital exhibition any time for on-demand information and visit booths during dedicated expo hours to talk directly to exhibitorstaff and watch live product demos
  • Product Showcase: Explore the largest digital expo of industrial wearable and immersive technology solutions
  • Digital Briefcase: Store downloadable exhibitor materials
  • Chat: Talk to exhibitors in real time through text, audio, and video chat, either private (1:1) or group (1:Many)
  • Appointment Management: Schedule and manage meetings with exhibitors all inone place with convenient reminders

For Sponsors/Exhibitors

Access the world’s leading brands seeking customer-facing immersive solutions - Check out the sponsorship/exhibition opportunities

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For Attendees

Hear from world-leading brands using XR to improve the customer journey and discover top customer-facing immersive solutions - Learn more

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