Marty Smets is a Technical Expert in Advanced Digital Engineering at Ford Motor Co. Prior to his current appointment, Marty was the Senior Ergonomics Engineer and Subject Matter Expert in Manufacturing Ergonomics and was responsible for managing the Ergonomics and Virtual Assembly Lab in Final Assembly Engineering. He has been practicing Industrial Ergonomics for 12 years and has been with Ford Motor Co. since 2011. His academic background is in Biomechanics and Ergonomics in which he holds a MSc Prior to joining Ford Motor Co., he was sessional faculty at McMaster University teaching Ergonomics. His primary responsibilities at Ford involve providing subject matter expertise in advanced ergonomic analysis and digital human modelling, digital twin initiatives, and AR/VR applications. He is a member of the USCAR Ergonomics Task Force and the Digital Human Modelling Advancement group.