Brooks Clemens is an applied economist employed by Adidas, based in North America, managing advanced analytics research efforts and marketing investment analytics. He comes from a Behavioral Economics educational background focusing in neuroeconomic studies of real outcomes. Brooks has spent over a decade working in the Sports Industry for two of its largest product manufacturers building analytics models, consumer strategy, and implementing market research learnings across the United States to Western Europe. His current work at Adidas combines the development and utilization of market research tools, as well as digital (virtual) solutions to realize greater efficiencies between internal business as well as strategic consumer-facing investments.