How are digital marketing strategies changing in the age of extended reality? What are the opportunities for selling in the metaverse? For brands, XR presents a memorable new advertising and sales tool; while the metaverse offers a nascent frontier for brand awareness, product education, eCommerce, new revenue streams, and more. In this session, enterprises discuss how they are leveraging AR/VR/MR to:

• Create novel shopping and customer experiences
• Pitch products and services both internally and externally
• Engage audiences through immersive brand experiences
• Personalize advertising and customer service using AI and virtual assistants
• Reduce physical inventory, stores, and packaging
• Boost sales, reduce returns, reach a global audience, appeal to Gen Z, etc.
• MORE: Costs of an XR marketing campaign, benefits over other digital mediums (attention economy), virtual try-on, virtual showroom, product configuration, virtual-only/phygital products, gamification, impact of Vision Pro and upcoming consumer devices etc.

Speakers: (M) Mark Sage, Executive Director, AREA
Andy Hunt, Applied Digital Innovation, Hershey
Mitch Harvey, Sr. Manager, Digital Product Operations, Deckers Brands
Lorna Jean Marcuzzo, 3D Product Visualization Strategy Lead, MillerKnoll
James Ashley, VisionOS Developer, CVS Health