In this presentation by Sony’s Joakim Elvander, we hear some behind-the-scenes testimony and lessons learned from Joakim’s one-on-one work with a customer interested in using the Sony SmartEyeglass for remote guidance. Some key takeaways from Joakim’s talk include the observation that although general understanding of AR has increased over the past half year, customer expectations are still a bit more Sci-Fi than practical.

Joakim has found that AR or in-field-of-view graphics are best-suited in cases where it is important for the wearer to see the real world and there is also a need for superimposed information that doesn’t obstruct one’s view or require the use of one’s hands for retrieval. Less is more, Joakim says, and each business case is different. His advice to enterprises is to choose a smart glass device wisely, for different models serve different purposes; and while you might find one model or AR system impressive, it might not be practical enough to deliver on your investment.