Nathan Yorgey | Director Digital Innovation | Pfizer

Recent advances in XR technology have enabled new possibilities within the Consumer Healthcare space. XR is allowing for more consumer research objectives to be addressed and providing new channels for shopper engagement, but what does the future have in store? In this talk we will cover:

-Creating a holistic digital experience is key
-XR technology enables the consumption of data
-Integrating core solution data unlocks the full potential of XR technology
-Path to unlocking XR technology with GMP data

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