The Metaverse promises a persistent, interactive, and shared virtual world in which people will shop, socialize, and work. Whether the next generation of the Internet or a new way of branding VR, big brands like Microsoft, Qualcomm, and NVIDIA are bringing the metaverse to enterprise with advanced collaborative and virtual world-building solutions. At the same time, the world's biggest brands are experimenting and filing patents in today's most popular virtual worlds. In this session, enterprise experts discuss the metaverse from a business POV, touching on use cases, risks, and whether you need a metaverse presence right now.

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Moderator: Mark Sage, Executive Director, AR for Enterprise Alliance (AREA)

Speakers: Brian Laughlin, Technical Fellow/ Systems Engineer Digital Transformation / New Airplane Program, Research and Technology, Boeing | Mark Christianson, Immersive Technology Strategist, Formerly MARS | Rich Rabbitz, Principal Member of the Engineering Staff, Lockheed Martin | Rajat Lokesh, XR Software Engineer, Schlumberger