Application experts discuss how they’re leveraging AR/VR & wearables to:

• Engage customers with immersive marketing and branded experiences
• Pitch products and services both internally and externally (ex. help customers visualize or virtually try the product)
• Provide more personalized customer service and new shopping experiences
• Increase sales and customer satisfaction, and reduce returns
• Re-brand and differentiate the business

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Brooks Clemens, Marketing ROI & Applied Research (Adidas)

Alex Goldberg, Senior Innovation Steward (REI)

Earl Sison, Senior Designer, Digital VR & AR Development (ThermoFisher)

Allie Blalock, Connected Consumer Experience (The Coca-Cola Company)

Stephanie Llamas, Head of Research and Strategy (SuperData)