This session gives an overview of how The Hershey Company is working across the business to learn new skills, uncover new capabilities, and accelerate technology adoption in the world of augmented reality.

--It doesn’t take a large crew, but it does take a diverse, engaged set of people

--Not all users are the same, but many have the same (unstated) needs

--Distinct use cases can leverage shared enablers to bring to scale

--Show, don’t tell, yields big results