John Solomon with Atheer is joined on this panel all about wearable software by practitioners from Wayfair, Lockheed Martin, Ford, Dow Chemical, and Indiana Hernia Center. Important questions and ideas brought up concerned the “build versus buy” dilemma: Should you develop in-house or find third-party solutions? Where do you want to invest your IP? Another factor is the user, especially in sales and marketing—though consumer adoption is low right now, you can still think long-term, building up a content database that will work on a headset (though delivered via traditional mobile today) and developing apps that are device agnostic.