Barbara Ballard of PTC advises enterprises in the audience to “start with value, not technology.” There are key needs in organizations for which Augmented Reality provides value. These include the need to reveal the invisible or obscure, the need for situational awareness, the need for enhanced learning, the need to envision alternatives, and the need to know what to do. Barbara goes through how to identify these needs in order to find a use case, and the strengths of AR for meeting each one.