Kevin Harrup currently leads the Emerging Technologies Center of Excellence (COE) for Altria, tasked with identifying opportunities across the enterprise that could benefit from leveraging new technologies, whether commercially available now, or technologies on the horizon. He is currently focused on enterprise facing technologies, including Extended Reality (XR or AR/VR), Collaborative Robotics (Cobots), and most recently technologies designed to mitigate workplace impacts of COVID-19, including:
- Contact tracing
- Social distancing
- Noise-cancelling
- Occupancy limiting
- Enhanced telepresence

Kevin has worked for Altria since 2005, holding several positions within International Logistics, Research Development & Engineering, Consumer & Marketplace Research, and Brand Protection, prior to leading the Emerging Technologies COE. He holds certificates specializing in Innovation from Massachusetts Institute of Technology and Harvard.