Dr Gregory Hough is an expert on using Virtual Reality (VR) and Augmented Reality (AR) for consumer research studies. Since January 2016 he has been the Digital Projects Manager at the Shopper Science Lab, GSK's hi-tech consumer research facility, where innovative technologies are implemented to drive enhanced insights. He started his career at Birmingham City University where he received his PhD in Computer Science in 2015, writing on the topic of free-hand interactions in AR.
