Rasha Masoud as Senior Director, Lead, North America (NA) Primary Care (PC) Medical Scientific Directors and US Publications, is a key member of the Medical team and reports into the Head of NA PC Medical Scientific Communications. Rasha leads a team which works cross functionally to integrate the scientific exchange strategy for NA PC Medical.
Rasha is responsible for a team of publications professionals and scientific directors who strive to develop and execute integrated scientific communication strategies, with increasingly innovative approaches in publications and field medical resources. The collaboration of the team with various stakeholders, such as global medical, regulatory, legal, health economics and outcomes research, project management, marketing, and external partners has been a key component of the success of this team, further strengthening the PC franchise.
Rasha has held positions in medical affairs and clinical development across various therapeutic areas in the pharmaceutical industry. Rasha holds a PharmD from the Albany college of Pharmacy and a pharmaceutical industry fellowship from the Ernst Mario School of Pharmacy at Rutgers University.