Jeff Lind

Strategy/Innovation - Senior Program Manager

Caterpillar

For 37 years, Jeff has served internationally across functions, including new product

development, marketing and product support. He drove digital transformations

including:

• use of product simulators for operator training and sales enablement.

• use of digital product renderings across on/off line channels (catmrg.com).

• web-based product & data visualization.

Jeff is championing a cross-functional graphics pipeline (engineering-to-customer) to

enable customers to configure, explore, operate and even service virtual 3D models,

improving knowledge transfer at touch points around the experience lifecycle. Jeff scans

the tech horizon for disruptive innovation opportunities to leverage 3D product content.

He blogs (internally) on visual CPQ, XR, AI, IoT, UAV, AM, Autonomy, Mobile, Smart Wear, etc.

SESSIONS