Day One - Tuesday, Oct. 9th

Main Stage Events

7:30am – 7:00pm

Brian Ballard, CEO & Co-founder, Upskill

In this dynamic, solution-based talk, Dr Chris Brauer, Director of Innovation in the Institute of Management Studies (IMS) at Goldsmiths, University of London and a world-leading researcher on enterprise wearables with the likes of Shell, Lego, and Rackspace counters attacks and draws on a wide range of disciplines and evidence demonstrating how in fueling our imaginations, driving our performance and productivity, and prioritizing our wellbeing, wearables are already making us ‘more human’ instead of ‘more than human’.

Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies (IMS), Goldsmiths, University of London

(Group Discussion) Preparing for AR+VR & Wearables: A Roadmap for Successful Integration

“What are the steps I need to take to effectively (and profitably) use wearables in my business?” In this group discussion, leading enterprises discuss how to go about evaluating, piloting, and successfully implementing wearable tech in the workplace, including essential first steps; partnering with the right people; strategies for change management and engaging the workforce; the role of IT; and launching a successful pilot program.

  • What does successful implementation look like?
  • What’s the best way to get started? Key steps, timelines and strategies for ensuring successful adoption
  • Setting up POCs, determining KPIs, and delivering ROI
  • Considerations for introducing wearables into your workforce: Buy-in from management, employee engagement, IT, data analytics, and security
  • Choosing the right partners and vendors
  • Challenges faced and lessons learned
  • Moving ahead: How to go from a pilot to larger-scale rollout

(Moderator) Brian Ballard, Chief Executive Officer and Founder, Upskill

Chris Comfort, Innovation and Technology Manager, Southern Company

Zach Pinner, IT Employee Engagement and Innovation Specialist, Merck

Mike Terrell, Director of Operational Excellence, Coca-Cola Refreshments

Marisol Barrero, Manager, Ergonomics, Toyota Motor North America

Rodney James,Technology Development Manager, Duke Energy

  • Agile Organization –  empowered to act (McKinsey = “living organisms”)
  • Flexible Foundation – stable infrastructure components that support dynamic growth and allow quick adaption to new challenges and opportunities
  • Autonomous systems – self-optimization; autonomously adapting to the environment.  (AGV, Machines/sensors/OEE)
  • Employee assistance – cobots/robots 
  • Additive Mfg. – removing manufacturing limitations (3D printing for paint prep, part shortage)
  • Wearables – Faster, Safer, Smarter, more productive employees (smart eyewear, exoskeletons, human movement sensors, watches, rings)
  • Digital Twins – from laser weld cells to plants (virtual scans)

Peggy Gulick, Dir. Digital Transformation, Global Manufacturing, AGCO

Whatever the application, wearable technologies present many challenges to enterprises that should be addressed as early as the pilot stage. In this group discussion, leading experts and end users share lessons learned and best practices for overcoming those challenges – both technical and cultural- in your organization.


  • Role of IT
  • Battery and connectivity
  • Integration and data security
  • Device management
  • Content management


  • Making your case to management
  • Employee buy-in and education
  • Privacy and ethics
  • Industry regulations

(Moderator) Todd Boyd, CEO, Tacit

Dan Pachko, Director, Corporate IT, Worthington Industries

Jason Sagstetter, Global IT Portfolio Manager, HB Fuller

Richard McNerny, Manager IT Mobile & Notifications, JetBlue Airways

Julie Pray, Human Factors, Safety, Technology, American Bureau of Shipping (ABS)

Randy Nunez, Tech Trend Lead, Extended Reality, Ford Motor Company

Talking points: Understand how the use of passive haptics in immersive environments provides freedom in immersive environments for storytelling. See how the input-response model allows for branched narratives in immersive storytelling, for design, engineering, manufacturing and beyond.

Elizabeth Baron, VR & Adv Viz Tech Spec, Ford Motor Company

*See full description below

From video, still image and audio recordings to location-based information, machine and environmental data, and (human) biometrics; wearables have the potential to generate and transmit loads of valuable data for the enterprise. In this group discussion, enterprises consider how wearable and other sensor data can be intelligently analyzed to enhance business processes. In addition to addressing the challenges of data collection, storage and analysis, the panel will take a broader look at how wearable technology relates to other IoT technologies including drones, robotics, AI, etc. to create a truly connected workplace. 

  • What role will wearable tech play in the 4th Industrial Revolution?
  • Challenges of and best practices for Data collection, management and storage
  • Data accuracy and consistency
  • (Real-time) data analytics
  • Data security
  • Data overload: Organizing, interpreting, and conveying relevant data (identifying the most pertinent, critical and actionable information)
  • Applying business analytics to wearable tech: Examples of how data from wearables can be analyzed to optimize operations, enhance the workplace, and empower/protect the workforce
  • Advice for enterprise decision makers looking to leverage wearable data to achieve operational excellence through process improvement
  • Planning an IoT project incorporating wearables
  • Planning for a fully connected workplace: Creating an ecosystem of connected devices and technologies
  • The importance of 5G

(Moderator) Pete Wassell, Owner, Augmate

Michael Newsham, Global Learning Systems and Development Lead, Bayer

Hamid Montazeri, Director of IoT Architecture and Software Engineering, Stanley Black & Decker

John Simmins, Technical Executive, Electric Power Research Institute (EPRI)

Raj Tiwari, IT Manager/Immersive Technology Service Owner (AR/VR), Johnson & Johnson

Scott Aldridge, Disruptive Innovations Manager, CDM Smith

  • Gear Up
  • Rio Tinto Safety and Efficiency with Samsung Wearables
  •  Blast Zones – Geofence
  • Time-sensitive alerts
  • Voice Messages
  • Lone worker Safety

Wonjin Kim, Director, B2B Wearable Product Marketing & Mobile Business Planning, Samsung

Learn about Human Factors principles and applications relative to XR development, including recent work in collaboration with AREA regarding Safety concerns and benefits of XR from a Human Factors perspective.

Brian Laughlin, Technical Fellow, IT Architect, Mobile Solution, Boeing

Brian Ballard, CEO & Co-founder, Upskill

Afternoon Breakout Sessions

2:00pm – 3:20pm


2:00PM – The Connected Worker in the Factory of the Future

  • Why is there a need to provide enhanced support for the factory floor?
  • What are the most beneficial use cases for wearables and mobile devices?
  • Review Colgate-Palmolive use cases and devices including remote connectivity and Point of Interest job support
  • What are some of the barriers to implementation?
  • Presentation will include a live demo of a recently implemented wearable technology
  • Future initiatives and Outlook

Gary Binstock, Director of Technology – Strategic Innovation and Technology Alliances, Colgate-Palmolive

 2:20PM – How retailers can leverage AR in the stores of the future.

The state of brick and mortar retailers.
Improving the customer experience using AR.
How an effective AR strategy can increase propensity to purchase.
Rokid’s personalized AR shopping experience.
Data: Capturing the total user journey using Rokid’s AR Glass.

Reynold Wu, Director of Product Management and Business Operation, Rokid

2:40PM – Unlocking the Potential of Augmented & Virtual Reality in Supply Chain

  • share what we have done with smart glasses in the warehouse space and the benefits
    we gained from it
    ogive a glimpse into what our company is exploring in expanding uses case with AR &
  • provide insight to the challenges we’re finding with current technology and software

Justin Ha, Director, Solutions Design, DHL Supply Chain

3:00PM -Airbus takes digital transformation to the next level with Ubimax Frontline

When building and maintaining helicopters, quality is the main overarching goal. That’s why Airbus is heavily investing in digital transformation of all processes. Consequently, Airbus decided to deploy the Ubimax Frontline Solution Suite to improve the speed and accuracy of their visual inspection process. Now with Ubimax xInspect, the technician is able to work truly hands-free, without any distraction by cumbersome stationary PC interaction or paperwork. The required SAP interactions are fully voice-enabled, allowing the user to seamlessly tap into relevant SAP data in much the same way as we interact with “Alexa” at home.

Percy Stocker, Co-Founder, President, Ubimax

Melanie Bergier, Maintenance Repair and Overhaul Director, Airbus Helicopters


2:00PM – Transforming Automotive Tech Support through Augmented Reality

  • How to build partnerships and pilots
  • Leveraging Design Thinking in Automotive
  • Using AR glasses to increase collaboration when solving complicated technical

Doug House,  Technical Manager, Porsche Cars North America

 2:20PM – Optimizing Human Performance Improvements at the Intersection Between AR, Learning and Guidance

Augmented Reality (AR) can be used to dramatically boost performance of enterprise workforces. This session, drawn from Atheer’s work – and recent Webinar – with the 70:20:10 Institute, will explore how Augmented Reality provides an ideal answer to the problem of bringing real, effective on-the-job learning to a worker’s point of need – at the time that it is needed. It will look at examples and use cases of how AR is providing real, measurable value and solving one of the biggest training and workforce empowerment challenges facing enterprises today.

Amar Dhaliwal, Chief Operating Officer, Atheer

2:40PM – Wearables –  Industrial Application Through the Lens of Early Adopters

Overview of the approach, philosophy and value-added application of wearables in industry with a focus on the manufacturing environment. Discussion will include an overview of a team engagement plan highlighting the current barriers to application and sustained value creation. The discussion will spotlight the challenges with technology adoption from the user’s perspective. Understanding of current challenges allows developers and users alike to intentionally plan value added implementations today with an eye to the opportunities in the near future. Real-world examples of development and application will be shared.

Greg Flickinger, Executive Council and Chair: Workforce Development Solutions Group, OpX Leadership

Daniel Estrada, Workforce Development Solutions Group, OpX Leadership Network

3:00PM -Mixed-Reality (MR) Meets Pharmaceutical Research & Development

  • Analytical method transfers between multiple sites facilitated via remote collaboration with HoloLens
  • Increasing vendor relations/troubleshooting via remote collaboration with HoloLens
  • Molecular visualization (design room concept) for remote collaboration

William Forrest, Associate Principal Scientist, Merck


2:00PM – Virtually Informed Decision-Making Optimization: Improving Design, Construction, Operations, Safety, and Awareness Through VR and AR

Early VR adoption and research have shown that we can augment a physical mock-up process by using virtual mock-up models, that the decision making in meetings was increased by having the model in the room, and that you could remotely connect designers and engineers to virtually walk through a design for conflict detection and construction scheduling.  At Jacobs, we adopted VR technology in the mid-2000’s, first as a single screen passive VR, then quickly into multiple three screen active VR setups.

Today with the dearth of technology on the market, we are further embedding into the practice by using head-worn VR and AR as a means to further validate our designs and construction processes.  Beyond pure visualization, we are developing specialized applications and modules to support internal and client facing initiatives focused on safety and operational training scenarios.  Case studies will be presented to cover adoption and application across the multiple lines of business and geographies.

  • VR for virtual design and construction mock-ups
  • Decision making enabled through VR
  • Remote collaboration and model markup in AR/ VR
  • Safety and Operational training scenarios

Kurt Maldovan, Director of VDC, Jacobs

 2:20PM – How AR is Solving Enterprise Challenges

Augmented reality is helping solve challenging problems in the enterprise in exciting new ways every
day. Learn how the most common use cases in manufacturing, service, and design are being addressed
by PTC’s customers and how digital eyewear is improving productivity for the factory floor worker,
service technician, and product engineer.

Ryan Orwoll, Director of Product Management, PTC

2:40PM – Cool, Now What? Democratizing AR/VR Use Within the World’s Largest Architecture Firm

Once you’ve invested in the hardware and software, how do you convince employees to use it? How do you persuade legacy clients to embrace and pay for both a new service and a new way of working? How do you port this device from gimmick to essential workflow tool?

The benefits of an immersive environment and 3d asset visualization may seem obvious for architects and designers, but human behavior resists change. Megan Lubaszka, Creative Media Leader at Gensler, will walk you through the initiatives, programs and training implemented at the world’s largest architecture firm in the realms of augmented, virtual, mixed and diminished realities.

Megan Lubaszka, Southwest Regional Creative Media Leader, Gensler

3:00PM – From Toy to a Tool. Making a Business Case for AR and VR at Cummins

  • Journey to incubating AR and VR in Cummins Inc.
  • Challenges & Lessons learned
  • Immediate and long term goals for within Cummins for application of AR and VR – Use
    Cases examples with Business Value.

Sushant Dhiman, Technical Specialist – Engineering Technology, Cummins Inc.


2:00PM – VR Training in the Enterprise

Hear how Walmart, the country’s largest private employer, is using virtual reality to train its workforce to better serve the retailer’s 160 million customers each week. In this session, Andy Trainor and Brock McKeel will discuss how virtual reality fits into the company’s overall training strategy and Walmart’s vision to be the best place in retail to learn, to grow, and to build a career.

Brock McKeel, Senior Director of Operations, Walmart

Andy Trainor, Senior Director – US Central Operations, Walmart

 2:20PM – Large-Scale EPFC Applications of AR/VR

  • HSE training, instruction, and orientation in AR/VR
  • AR construction work packages and visual instruction
  • AR QA/QC – remote visual inspection
  • AR/VR meetings and collaboration

Max Eklund, Construction Innovation and Visualization Lead, Fluor Corporation

Micah Wells, Global Mining and Metals Innovation, Fluor Corporation

2:40PM – Wearables & Emerging Technologies Accelerating Digital Transformation at GE

  • Insights into GE’s 5 Year Digital EHS Roadmap (moving from reactive, to proactive, to predictive)
  • Strategies for Piloting & Deploying Wearables & Emerging Technologies
  • Mapping Technology Advantages to Ensure Success
  • Notes from the Field, GE Emerging Technology Program Highlights and Key
  • The Future of Work, Approaching the Human & Machine Convergence

Sam Murley, Digital Acceleration Leader, GE

3:00PM – Virtual Reality for Manufacturing – Steps to Injury Prevention

  • What does applying virtual reality technologies to a manufacturing environment look like?
  • How can the findings be used and analyzed to predict and prevent injuries from occurring
  • Understand how companies can also benefit in the areas of safety, quality, and efficiency through the use of virtual reality technologies in their manufacturing processes.

    Janelle Haines, Ergonomic Analyst – Biomedical Engineer, John Deere

Day Two - Wednesday, Oct. 10th

Main Stage Events

7:30am – 5:25pm

(Chair) Rika Nakazawa, VP Strategy and Business Development, Atheer

Many businesses in industries like manufacturing, healthcare, field services, and logistics are using smart glasses to help their employees work faster, smarter and safer. This session will explore the evolving role of wearables in the workplace, and how enterprises can start taking steps to prepare for the future.

Jay Kothari, Project Lead, Glass, X, the moonshot factory

In this group discussion, leading experts and end users converse about the current state of the enterprise wearable software market and the challenges of developing a business-ready wearable application.

  • Key considerations for developing effective enterprise wearable applications
  • Evaluating currently available software solutions: OTS vs. in-house vs. 3rd party
  • Software-related issues preventing wearable technology from reaching its full potential
  • Developing for wearables vs. developing for smartphones/tablets
  • Key challenges in building apps for wearable platforms:
    • Understanding the UX/UI requirements in an industrial setting
    • Field of View (FOV): Screen real estate and display limitations
    • Content creation: Making enterprise information (ERMs, PDFs, 2D diagrams, manuals, machine data, etc.) wearable-compatible 
    • Varying operating systems
    • Memory and computing power limitations 
  • Key privacy and security concerns in building enterprise wearable apps
  • Software providers’ role in educating end users about which hardware device is right for their use case

(Moderator) Graham Cunliffe, SVP, Business Affairs and Operations, Finger Food Studios

Chris Grubbs, Enterprise Mobility, Southwest Airlines

Steven Lewis, Architect Engineer, Walmart

Peggy Wu, Associate Director, Human Machine Interaction, United Technologies

Greg Smith, VDC Director, Skanska

Jeff Lind, Strategy/Innovation-Customer Engagement, Caterpillar

*See full description below

Human-centered design and ergonomics factors greatly impact an enterprise’s ability to quickly, successfully and safely implement wearables. These considerations help to ensure workforce engagement and expedite the change management necessary for wearable adoption. In this group discussion, leading experts and end users provide insight into what we require from enterprise-grade wearables and the key ergonomic design factors you need to be aware of.

  • What makes for an enterprise-grade wearable device? (Device features, industry regulations, etc.)
  • Importance of human-centered design and key hardware requirements
  • Ergonomics – Form Factor – Comfort
  • Durability – Reliability – Safety
  • Transferability – Hygiene – Health Risks
  • Cost – Maintenance – Mobile Device Management
  • Battery Life – Wireless Charging – Network Connectivity
  • Off-the-shelf (OTS) or customized devices?
  • Multi-functioning or task-specific?

(Moderator) Johanna Bellenberg, Director Marketing & Communications, Picavi

John McGuire, Senior IT Architect – Cybersecurity, Duke Energy

Larry Patterson, Director, Advanced Computing Technologies: HPC and Immersive Realities-VR/AR, Gulfstream Aerospace

Evelyn Miralles, Technology Strategist, Senior Engineer, NASA

Terry Schussler, Director, Immersive Technology, Deutsche Telekom

Rich Ryan, CEO, Six15 Technologies

Data is the foundation of the UPS Smart Logistics Network. Our ability to interact with that data in real-time through wearables, mobile technology and sensors is transforming the speed, accuracy and safety of delivering information, value and ultimately, packages, to our customers.

As UPS continuously innovates to support operational improvements those advancements help create new services and capabilities.

Learn how UPS innovations – powered by 5,000 technology professionals and more than $1 billion in investments each year – are creating a smart, integrated and flexible global network.

Nick Costides, Global Vice President Information Technology, UPS

This presentation will cover the three pillars of success required for enterprise deployments including specific enterprise examples and use cases.  We will discuss the preliminary planning and due diligence steps that need to be taken and necessary corporate sponsorship required to successfully deploy smart glasses in enterprise.  We will also be discussing the infrastructure required including mobile device management, application development and designing a solution from an end-user’s perspective to ensure adoption.

Alex Kelly, Director of innovation & Strategic Partnerships, Vuzix

  • Learn about the current state of enterprise AR
  • What are the Augmented Reality for Enterprise Alliance (AREA) members doing to support the growth of a comprehensive ecosystem
  • What problems are being solved using AR (use cases)
  • Understanding the barriers to adoption and what the AREA committees are working on to solve them

(Moderator) Mark Sage, Executive Director, AREA

Steven Lewis, Architect Engineer, Walmart

Brian Laughlin, Technical Fellow, IT Architect, Mobile Solution, Boeing

Ratnadeep Paul, Technology Focal Point – Virtual and Augmented Reality, GE Global Research

John DuBay, Trane Building Services – Digital Strategies, Ingersoll Rand

Probodh Chiplunkar, Global Head Digital Transformation, KPIT

    • Attendees will hear about challenges and lessons learned from 7 years of developing augmented reality as a capability at Newport News Shipbuilding.
    • This presentation will center around industrial AR use cases, methods for growing user demand, the tablet transformation and the path to heads up displays.

Mary Claire McLaughlin, Manager of Augmented Reality Projects, Newport News Shipbuilding

  • Introduction – AccessXR Innovation Lead, Bechtel Innovate
  • Innovation Road Map Update – Lessons learnt and paths forwards.
  • AccessXR Internal Rapid MVP Design– Concept, Ranking, Development & Iteration
  • Use Case Update- evolving landscape and future proofing pilot efforts.
Marvin Johnson, AccessXR Implementation Lead, Bechtel Innovate

(Chair) Rika Nakazawa, VP Strategy and Business Development, Atheer

Banger’s Sausage House & Beer Garden

79 Rainey St, Austin, TX 78701

Morning Breakout Sessions

11:20am – 1:00pm

11:20am – Smart Glasses: AR, VR, and MR – Head-Worn Devices in the Enterprise

What are the most valuable opportunities for head-worn devices in enterprise, including smart glasses, augmented, virtual and mixed reality headsets, and other HUDs/HMDs? In this session, leading enterprises share the use cases they’re exploring for their organizations.

    • Capabilities: Hands-free access to information, checklists and instructions; remote support; hands-free photo and video documentation; object/image recognition
    • Applications: Training, design, collaboration, workflow, service and support, safety, sales, brand development
    • Assisted, Augmented, Virtual and Mixed: Understanding the value proposition of each reality, and which technology is right for your business
    • Considerations when creating a new digital-physical reality for your employees and customers: Hardware limitations, cost, UX/UI, environment, etc.

(Moderator) Jereme Pitts, Chief Operating Officer, Librestream

Ed Moore, Sr. Technology Strategist – IIoT Technology Area Manager, Chevron

John Rygg, Enterprise Architect, HoloLens R&D Business Process Owner, Kiewit

Megan Lubaszka, Regional Creative Media Leader, Gensler

Chris Koomen, Product Owner Virtual Reality, Digital Transformation, KLM Royal Dutch Airlines

Alex Kelly, Director of Innovation & Strategic Partnerships, Vuzix

12:10pm – Pfizer’s Journey to Enterprise Wearables

      • Process to choose hardware and software and appropriate use cases
      • Duration to time to validate and implement
      • Pitfalls and challenges of the process
      • Lessons Learned and success factors

Nathan Yorgey, Director PGS BT Transformation, Pfizer

12:35pm – Proof of Concept (POC) to Production – The Power of Visualization

The power of a compelling prototype

    • Opportunity to innovate and freedom to fail
    • Realizing when it’s time to pivot
    • Proving that visualization & collaboration add business value
    • Enterprising the solution — security & hardware considerations
    • Future use case development

Chris Rowsell, Senior Interactive Developer, American Electric Power


11:20am – Below the Neck: Body and Wrist-worn Devices in the Enterprise

(Group Discussion) Below the Neck: Body- and Wrist-Worn Devices in the Enterprise

What are the most valuable opportunities for wrist- and body-worn wearables in the enterprise? In this session, leading enterprises share the use cases they are currently exploring. Devices covered include smartwatches, smart bands, smart clothing, body cameras, exoskeletons, and body-worn sensors.

  • Tracking workplace activity to increase efficiency, productivity and safety
  • Real-time data and communication
  • Employee biometrics: Authentication, identification, security, and safety
  • Short checklist items and quick alerts
  • Navigation/GPS: Location tracking and increased situational awareness
  • Wearable (body) cameras: Security and documentation
  • Employee ergonomics: Optimizing routine workflow to prevent injuries

(Moderator) Denisse Grullon, B2B Product Marketing Analyst, Samsung

Shelley Brown, Safety, Health & Environmental Manager, AECOM

Keith Maxwell, Sr. Product Manager, Exoskeleton Technologies, Lockheed Martin

Steve Labudzinski, R&D Specialist, Con Edison

Mark Melody, EH&S Manager, Caterpillar

Brian Cobb, Chief Innovation Officer, Cincinnati / Northern Kentucky International Airport

12:10pm – (Case Study) Empowering Employees Though Exosuits: How Sci-Fi Narrative & Soft Robotics are Helping Lowe’s Employees Serve Customers

  • Lowe’s Innovation Labs is the disruptive innovation wing of Lowe’s, focused on defining, inventing and scaling exponential futures for the company’s customers and employees.
  • To make sense of what the future can hold, LIL applies a process called narrative-driven innovation, which translates complex inputs into compelling stories that guide our development of disruptive technologies, like robotics, virtual reality and exoskeleton-assisted employees.
  • In this talk, we’ll focus on how narrative-driven innovation led us to our exosuit project with Virginia Tech, our early pilot learnings based on retail storefront trials, and what the future holds for assistive technologies in the retail space.

Josh Shabtai, Director, Labs Productions & Operations, Lowe’s Innovation Labs

12:35pm – Exoskeleton Based Physical Augmentation of the Industrial Workforce

The exoskeleton market is a growing one, with the industrial domain just beginning to make it to the implementation stage at companies. How do we make sure that the systems that are being marketed are being designed for safety, reliability, and effectiveness? This presentation will do the following;

  • describe how exoskeletons can help workers in the field by mitigating ergonomic risks,
  • touch on current hesitations and questions from end users,
  • address how we can assess exoskeletons for safety and performance through user-centered design and finally
  • give a glimpse at how crowdsourcing might be the answer we’re all looking for to accelerate towards technology readiness.

Christopher Reid, Human Factors & Ergonomics Engineer, Boeing

Day Three - Thursday, Oct. 11th

Post-Conference Enterprise AR/VR Workshop

8:00am – 1:00pm

Workshop Led by  

VR and AR are exploding and it’s not just for games and entertainment. In this workshop leading end users will discuss virtual and augmented reality, and their applications for business and industry.

Hear examples of VR/AR being used in the enterprise for sales and marketing, service and support, design and collaboration, training and more.

Learn the best practices and challenges to creating VR and AR applications at the enterprise level.

Circuit Stream will provide the tools and resources you can use to get started in VR/AR.

Learn how to strategically move your business into the immersive technology industry and how it will help your bottom line.


  • VR vs. AR vs. MR
  • Factors driving enterprise use of augmented and virtual reality
  • Value proposition of VR/AR for enterprises

 Over the past four years, Lowe’s has pioneered the use of virtual and augmented reality platforms to help customers and associates, ranging from project visualization, training, immersive product experiences and in-store navigation.

In this talk, we’ll focus on how Lowe’s Innovation Labs has applied VR/AR in practice; how these technologies are being used at scale; and how they promise to change the face of retail.

Josh Shabtai, Director, Labs Productions & Operations, Lowe’s Innovation Labs

  • Hear how CDM Smith’s use of mixed reality is transforming the way they collaborate on projects – including how they leverage HoloLens to enhance their capabilities at various stages throughout the life of a project.
  • Find out how mixed reality is allowing delivery of immersive experiences in support of stakeholder engagement, knowledge transfer, public outreach, virtual site visits and constructability and safety reviews.
  • Learn why operations and maintenance, asset management and operational digital twins are the next big areas the company sees a big opportunity to further integrate immersive technology into.
Scott Aldridge, Disruptive Innovations Manager, CDM Smith

Over the past decade, Gulfstream Aerospace has utilized a number of different virtual and augmented reality devices starting with the CAVE and continuing now with VR & AR HMDs.  Along the way we have learned a number of lessons, but one of the most important is to consider the customer… when do we use which technology.  Often times people can be captivated simply by the technology itself and we miss the objective we are trying to accomplish.  While we may create something “cool,” ultimately we have not helped our customer which diminishes the value of Immersive Realities.  So knowing which technology to use, and when, is vital to providing the customer with optimal value for them and their company and Gulfstream.  Come join this discussion where we will use videos and pictures to focus on some of the use cases Gulfstream has completed and the technologies used in them. 

  • Highlight 4-Wall CAVE functionality and legacy (capabilities throughout the years and keeping up with emerging technologies).  Convey customer sales experience and engineering design experiences.
  • Evolution of HMD and the growing trends at Gulfstream for the low cost of HMDs.  “Walk in to your next aircraft.  Pick your design palette.”
  • Highlighting Virtual Flight Deck and the impact of VR in marketing/sales.  “Familiarize yourself with, and fly your next Gulfstream.”
  • Expanding use cases with AR (Hololens, etc).  Contrast of VR vs. AR. “What do I do when the aircraft doesn’t exist?”
  • Increasing adaptation across enterprise of all technologies: VR (HMD & CAVE), AR (HMD & Mobile).  “Are we passed the hype?”  “Can we really change the customer experience?”

    Larry Patterson, Director, Advanced Computing Technologies: HPC and Immersive Realities-VR/AR, Gulfstream Aerospace

Relevant for creators and business professionals looking to learn how virtual reality and augmented reality apps are created.

We will provide an understanding of the VR and AR application development workflow and guidelines on pursuing opportunities in VR and AR for your industry.


  • Introducing VR and AR at the enterprise level
  • Creating content for enterprise VR/AR applications
  • Design requirements for enterprise VR/AR applications

(914) 297-4566


BrainXchange LLC
7 Broad Street West, Suite 208 
Mount Vernon, NY 10552
United States

Copyright 2019 BrainXchange Event Code of Conduct // Privacy Policy // Terms & Conditions