June 6, 2022
The Augmented World Expo (AWE) 2022 took place last week. As always, we’re recapping all the major enterprise-related news to come out of the event:
Campfire
The holographic collaboration company announced the Campfire Studio Console, “a device that delivers large-scale shared holograms in design studios and open workspaces.” Campfire’s holographic tech (unveiled last year) is designed to accelerate the virtual collaborative development of physical products and infrastructure. The Studio Console will allow globally distributed teams to “interact naturally and safely” around and within holograms of vehicles, structures, and environments.
Qualcomm
The top enabler of the metaverse announced the global availability of its Snapdragon Spaces XR Developer Platform, which “offers proven technology and an open, cross-device horizontal platform and ecosystem” for developers to create new head-worn AR experiences from the ground-up and add head-worn AR features to existing 2D Android mobile apps and more.
Magic Leap
AWE attendees got to try the upcoming Magic Leap 2. In addition, the company’s Head of Product Management James Meskill gave an overview of the enterprise-focused device and showed off the “WildFire Demo.”
“We’re focused on businesses who need to solve real problems and who have essential work to get done…We’re in the early access period with Magic Leap 2 and we’ve had some amazing developers come in and experiment and learn what they can do with the the Magic Leap 2.” – James Meskill
Tony of The Ghost Howls got to demo the Magic Leap 2 for a few minutes and shared some first impressions, describing the headset as “lightweight and comfortable” with a FOV bigger than that of the HoloLens 2. Though not overly impressed with the controller or visuals, Tony praised Magic Leap 2 as the first AR headset with a “usable” field of view that manages to avoid the “window effect” of other headsets.
Scope AR
Scope announced the launch of WorkLink IoT, marking “the first-ever offering of IoT connected data in a no-code AR platform.” Scope AR believes WorkLink IoT will become a “critical component of the AR-enabled digital thread for manufacturing and field service use cases.” The platform service is the result of a collaboration between Scope and Litmus Automation, as well as the expertise of Click Bond, smart tools by Atlas Copco, and advanced 3D AR headsets like the HoloLens 2.
Pimax
Pimax announced the Pimax Crystal, its answer to Varjo’s enthusiast category Aero headset. The new device is a pared-back version of the company’s upcoming Pimax 12K QLED headset priced at $1,900. Features include eye tracking, high resolution, inside-out tracking, and more, albeit lower resolution and a smaller FOV than the $2,400 device.
Avataar
The AI and computer vision platform company launched an integration AR solution for eCommerce retailers, a one-click tool allowing online shops like Shopify to integrate interactive 3D AR product experiences created with Avataar’s Supernova platform. The company’s Founder & CEO took the stage to talk about how the camera has become the new home page, and how Contextual Reality eliminates friction and drives online transactions. Avataar also won the award for Best Enterprise Solution.
AROUND AWE:
Varjo
Just ahead of AWE, Varjo announced a partnership with OpenBCI to bring neurotechnology to spatial computing in the form of Galea, a platform merging next-gen brain-computer interface (BCI) tech with HMDs. Galea will come integrated with the Varjo Aero headset, making Aero the “world’s first device that simulataneously measures the user’s heart, skin, muscles, eyes, and brain.” According to OpenBCI, the Beta Program is already receiving interest from applicants across healthcare, research, training, and more.
Don’t miss the only XR event dedicated solely to enterprise use of AR/VR/MR, metaverse, and related emerging technologies. Early Bird tickets available for a limited time. Learn more at www.augmentedenterprisesummit.com.
